ali powell logo

DESIGN PROJECTS

LOGO

This nameplate and logo represent my personal brand. I used dusk and tan tones to reflect my down to earth personality, the diamond shape to represent my strength and unique character and the bold serif font as a reminder to stand out. The overall nameplate and logo symbols portray my minimalistic and feminine style.

Software Used:

Adobe CC Illustrator

BRAND STYLE GUIDE

I created this style guide line for my personal brand as a reference during the design process of my website and portfolio items. I began by choosing an inspirational image to hone my brand's essence. From there, I chose a color palette that ranges from dark to light tones. After creating social icons in Adobe CC Photoshop, choosing font pairings, and finalizing my logo, I organized the elements on the guide with Adobe CC Illustrator.

Software Used:

Adobe CC Illustrator

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INFOGRAPHIC

To demonstrate my knowledge of Canva, I created this infographic for Pinterest to announce my new position following graduation. I worked from a template I found on Canva. In addition, I referenced my personal brand style guide for the light gray background color, dusk text color and blush accent color.

Skill Used:

Canva

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INFOGRAPHIC

This infographic provides information on creating a brand style guide and the step-by-step process. I used information from my personal knowledge of creating a style guide. The graphic is great for Pinterest because of the attention-grabbing detail at the top. The vintage icons can be found on Design Contest.

Software Used:

Adobe CC Indesign

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MAGAZINE

Magnolia Bloom is a magazine encompassing a compilation of articles written for various news outlets in Auburn, Alabama. Articles featured in the magazine were written for The Corner News, the Auburn Family Blog, and Extension Daily. I chose the title Magnolia Bloom to symbolize the process of Auburn students graduating and beginning a new adventure. The magazine was designed using Adobe InDesign CC. Magazine copy was written in strict AP Style augmented by styles established by each outlet.

Software Used:

Adobe CC Indesign

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INTERACTIVE EBOOK

The ebook version of my resume offers rich interactivity features in an EPUB fixed layout. An EPUB is an ebook file format with the extension .epub (electronic publication) that can be downloaded and read on a variety of devices. The file provides a visually-centric and modern alternative to viewing a traditional resume. I designed the document with Adobe CC InDesign and included clickable buttons that take you to other pages within the document as well as external links.

Software Used:

Adobe CC Indesign

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ANIMATED GIF

This is an animated GIF that I created from a video of a barista at a local coffee shop showing off his latte art skills. I used Adobe CC Photoshop to select frames from the video, edit the amount of time between the frames and finally export it as a GIF.

Software Used:

Adobe CC Photoshop

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